How do
media texts target/ appeal to audiences?
Technical
and audio codes – The text may employ these to target an audience. For example,
dramatic music and fast paced editing attracts audiences.
Language
and mode of address – This may target a specific audience and alienate another.
For example, CD covers may use lexis and a tone specific to a particular
audience. Another example, Is the deep foreboding voice used in a horror movie
trailer – which attracts fans of that particular genre.
Construction
– The construction of a text and the audience within the text. The way in which
a film trailer is edited, will suit a particular audience. E.g. stars, voices,
and narratives.
Context
– This is very important, the placing of an advertisement needs to be seen by
that specific audience, for example, a makeup advert between the breaks of a
soap opera.
Positioning
of the audience – Through camera shots, and angles, music, language and mode of
address.
No comments:
Post a Comment