Audience
research:
There
are many factors that contribute to the way an audience responds to a media
text. Some of these factors are:
Gender
- Different genders respond to different media texts – for example,
stereotypically, women will enjoy soap opera’s more than men will, and men will
enjoy sports programs more than women will. This may be due to the way people
are brought up – and the way people are pushed into enjoying ‘appropriate’
content for their gender.
Age –
Different age groups will generally enjoy different media texts, most likely
because of what they where brought up watching/reading.
Ethnicity
– Different ethnic groups will most likely respond to media texts differently
due to their beliefs and upbringing.
Cultural
experiences – different people will have different opinions of different
things, due to personal experience, what they have been told, or what they have
watched on TV.
Situated
culture – depending on the situation that the person is in when viewing the
media text, good or bad responses can occur. For example, watching a horror
film at night can be scarier than watching it in the day.
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